SLOANE INDIGO

Independent Designer · Brand · Product · UX

Years of hands-on experience in food service before moving into design. Design is what I built next — and the four projects on this site are the record of that work, shipped to real users, iterated against real use.

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Selected Work

Projects

Petal Supply Co — wholesale floral buyer portal homepage
Open Project ↗
Self-Initiated Concept Century-Old Enterprise · Multi-State Fleet · UX Redesign

Petal Supply Co

A century-old wholesale distributor, multi-state, thousands of customers, a 70+ vehicle fleet — not a local shop. Three months embedded as a bookkeeper/receptionist — hired for tech skills, not research. Eight structural findings led to a full redesign: a unified buyer portal, mobile order entry for reps, dispatch tracking, and an accounting dashboard, all replacing decades-old infrastructure and a pen-and-paper order system.

B2B Wholesale UX Research Design System
⊕ View Gallery ↗ Live Site ↗ Case Study
Layers & Portions book cover The book
Grace Mills — live site brand mark
Open Project ↗
Self-Initiated · Live Business Brand · Web · E-Commerce · Live

Grace Mills

Built three versions of the brand before this one stuck — each taught me something the last one got wrong. The fourth: brand, storefront, and a 238-page operations manual for a baking business I also run, kept anonymous by request. Still selling, still getting sharper.

Product Design
⊕ View Gallery ↗ Live Site ↗ Case Study ↗ Product Design PDF ↗ Tools ↗ Design System
Sheffield Grave Care — finished floral services page
Sheffield Grave Care — finished mobile page
Open Project ↗
Self-Initiated · Live Business Real Business · Website + App · Rebuilt

Sheffield Grave Care

I spotted the opportunity, built the site, and ran the business — then watched real customers abandon the booking form and question the pricing page. Redesigned from what I actually saw, not a research panel. Season one: a handful of bookings. Season two: ~50, with a measured 12% booking lift and 20% better form completion.

UX Research Wireframes Redesign
⊕ View Gallery ↗ Live Site ↗ Case Study ↗ Research Report
Foul Mouth Finds — unapologetically edgy decor logo Logo
Foul Mouth Finds business card Business card
Open Project ↗
Recreation · Store Closed E-Commerce Rebuild · Shopify · Store Closed

Foul Mouth Finds

A dead COVID-era novelty brand, rebuilt from a scattered asset library into a real, working Shopify store — 15 curated products, a consistent content-moderation system, and honest documentation of every UX decision along the way. Not a redesign brief. A recovery job.

E-Commerce Content Strategy Shopify
⊕ View Gallery ↗ Store (Recreation) ↗ Case Study
Confection dashboard — today's production, revenue, and quick actions
Open Project ↗
Prototype · Unlaunched In Development · Custom Cake Operations · Domain Expert Designer

Confection

Built from real, hands-on experience in the food industry — smart intake, complexity-weighted pricing, dual internal-and-client quote views, a production grid that prioritizes by what actually matters. A working prototype, not a launched product — mocked data throughout, honest about what hasn't shipped yet.

UX Research Task Flow App Design
⊕ View Gallery ↗ Case Study ↗ App ↗ Task Flow

About
Sloane

Years of hands-on experience in food service before moving into design. That background shows up in the work — Grace Mills, Sheffield Grave Care, and Confection all come from having actually done the job before designing for it.

The projects on this site are connected. Grace Mills is the operations system I wrote out of the kitchen — the manual no one handed me on day one. Confection is the booking app I needed for years and never had. Sheffield Grave Care is a service business I built, ran, and am rebuilding from what I learned operating it.

The work isn't a portfolio of unrelated client projects. It's one person's record of building things, watching them break, and rebuilding from truth. The Inverse Method came out of that — not from a design school.

UI Design
UX Research
Wireframing
Prototyping
Brand Strategy
Web Design
App Design
Figma

Let's Work Together

Available for full-time opportunities and freelance projects.

or email directly: sloaneindigo@proton.me