SHATTERED INDIGO

The Inverse Method

I don't wait for perfect. I build real things, put them in the world, watch what breaks, and redesign from truth.

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The Inverse Method

Same Product. Different Truth.

Same product. Same expertise. Different theory of who the buyer is. Vivian assumed buyers wanted industrial vocabulary to feel professional. Violet trusts buyers to want clarity. The second theory was correct.

Vivian Sterling cover — earlier killed brand version Violet Wexley cover — current live brand
◀ Vivian Sterling Violet Wexley ▶

The Inverse Method · Built. Broken. Rebuilt.

Selected Work

Built. Broken. Rebuilt.

Open Project ↗
Real Business · Website + App · Rebuilt

Sheffield Grave Care

I spotted the opportunity, built the site, and ran the business. Then I redesigned it from operational truth — not user research panels, but what I actually saw when real customers tried to use the original. Mobile-first, sage palette, compassionate language, and pricing transparency that came from watching people abandon the form.

UX Research Wireframes Redesign Android App Live Business
⊕ View Prototype ↗ Live Site ↗ Case Study
Open Project ↗
First Project · 2025

CreditWise

First end-to-end UX project. I picked fintech because I wanted to learn the hardest domain. Personas, user flows, and design system are mine. The metrics in the original brief were class-project projections, not measured outcomes. Here's what I built — and what I'd do differently now.

UI/UX Fintech Class Project Mobile
⊕ View Prototype ↗ Case Study ↗ Version 2 · Rebuild
Violet Wexley Baking Operations Consultant logo
Entrepreneurial · 3 Complete Rebrands · Live

Violet Wexley

Built an entire brand, live e-commerce site, and 238-page product system from scratch. Three complete identity rebrands — each iteration sharper. Currently live and generating sales. Real business, real revenue, real design decisions tested by real customers.

Brand Strategy Web Design Product Design E-Commerce
↗ Live Site ↗ Case Study
Open Project ↗
In Development · Custom Cake Operations · Domain Expert Designer

Confection

A booking and operations system for custom cake businesses — designed by someone who knows the industry from the inside. Smart intake with client history, complexity-weighted pricing, dual internal-and-client quote views, and a production grid that prioritizes by what actually matters. Live build in active iteration.

UX Research Persona Task Flow App Design Live Site
⊕ View Figma ↗ Live Site ↗ Case Study
Services

The Offerings

Three tiers of design system access. From single fragment to full ecosystem.

01

The Fragment

For when one strong piece is what's needed.

From $2,000

You get: Visual identity (logo, color, type), one statement landing page, brand guidelines doc, and a working contact form. Two-week turnaround. Single round of revisions included.

Best for: launches, side projects, sharp first impressions.

Request a Proposal
02

The Synthesis

A full digital presence, built to ship.

From $4,500

You get: Multi-page custom website (up to 8 pages), responsive design, UI/UX flows, brand system, basic e-commerce or booking integration (Stripe + Payhip wired), and domain/hosting setup. Four to six week build. Two rounds of revisions.

Best for: small businesses, service operators, productized brands.

Request a Proposal
03

The Monument

Full ecosystem. End to end.

From $8,000

You get: Complete brand identity, multi-page website with custom motion, product or app design, ongoing art direction, and three months of post-launch support. Eight to twelve week engagement.

Best for: established businesses ready to own their space completely.

Request a Proposal
À la Carte

Specialty Services

Productized, fast-turn engagements for when you don't need a full studio build.

Site Migration

From $750

Stuck on Wix or Squarespace? Get off cleanly. Modern stack, kept-or-improved content, working email, no broken links. Real handoff — not "here are the keys."

Tell Me About It

Shopify + Printify Launch

From $1,500

Print-on-demand store, set up to sell. From "I have product ideas" to "checkout is live" in under two weeks. Design, integration, file delivery — all wired.

Tell Me About It

Brand Audit

From $500

Critique and recommendations doc. No rebuild — just a sharp read of what's working, what's not, and what to do about it. Best starting point when you're not sure what you need yet.

Tell Me About It

Landing Page Sprint

From $1,200

One page, designed to convert. Strategy session, custom design, copy, ship in 5–7 days. For product launches, lead capture, and single statements.

Tell Me About It
About
BEHIND
SHATTERED
Independent design studio · Brand · Product · UX
"I build it real before I build it right."

Shattered Indigo is an independent design studio founded by Sloane Indigo. The work is brand systems, product and app design, and websites for small businesses, service operators, and founders building real things.

The studio works by The Inverse Method: build first, ship into the world, watch what breaks, then rebuild from truth. Every client engagement is treated the same way — Violet Wexley, Sheffield Grave Care, Confection, all live, all iterated against real use.

Stripe + Payhip checkout, Netlify hosting, hand-coded sites that load fast and stay maintainable. No frameworks for the sake of frameworks. The work has to ship — and keep working after it ships.

Hiring as a designer for a role? See Sloane's personal portfolio →

UI Design
UX Research
Wireframing
Prototyping
Brand Strategy
Web Design
App Design
Figma
Build Real.
Break It.
Build It Right.
Currently

In Motion

What's live, what's being rebuilt, what's coming next.

LIVE

Violet Wexley

Operations manuals for serious bakers. Fourth rebrand. Migrated off Wix to a static stack. Cool violet, editorial pacing, e-commerce wired through Payhip and Stripe.

View Live ↗
REBUILDING

Sheffield Grave Care

Built it. Ran it. Now redesigning from operational truth. Sage palette, mobile-first booking, compassionate language. Real business with real customers — and real lessons from actually operating it.

View Live ↗
IN DEVELOPMENT

Confection

Booking and operations system for custom cake businesses. Built by someone who knows the industry from the inside. Persona research complete, full task flow mapped, live deployment in active iteration.

View Build ↗
STUDIO

Shattered Indigo

The studio itself. Refining the cool gothic execution. Built. Broken. Rebuilt — applied to the studio brand the same way it's applied to client work.

View Work ↗
Let's Work Together

GOT A REAL PROBLEM

Small businesses. Startups. Anyone who needs design that actually ships into the real world.

I respond within 48 hours. Real human. Real reply.