I don't wait for perfect. I build real things, put them in the world,
watch what breaks, and redesign from truth.
No mockup survives contact with reality.
Spotted a business opportunity from a YouTube video. Built the site. Then rebuilt it entirely — restructuring the service plan architecture, stripping the visual noise, and designing a full mobile-first wireframe system from scratch.
A financial wellness app helping users understand and improve their credit scores through personalized action plans and financial education. Full process — persona research through hi-fi screens.
Built an entire brand, live e-commerce site, and 238-page product system from scratch. Three complete identity rebrands — Annabelle Sugar Bush → Vivian Sterling → Violet Wexley. Each iteration sharper and more intentional. Currently live and generating sales.
A booking and operations system for custom cake businesses — built by someone who knows the industry from the inside. Persona complete, full task flow mapped, screens in active development.
"I build it real before I build it right."
I'm A — a UI/UX designer who builds real things for real businesses. Not mockups that live in Figma forever. Actual products that go into the world, get tested against reality, and come back better.
My process is The Inverse Method. I research what's actually happening in the market, build something live, learn from what reality tells me, and then go back into Figma to rebuild it right. It's not a flaw — it's the method.
I'm drawn to small businesses and startups — the ones with real stakes, real users, and problems that can't wait for a perfect brief.
Find out what's actually in the market — the gap, the user, the opportunity. Not just desk research. Real context first.
Ship something real. A live site, a working product. Something that exists in the world and can be tested against actual users — not just personas.
Go back into Figma with real data. What worked, what broke, what users actually needed. Rebuild from truth — not assumption.
I work best with small businesses, startups, and anyone who needs design that actually ships into the real world.
hello@shatteredindigo.comA grave care and floral placement service. Built the original site, then redesigned it from the ground up — restructuring service plans, simplifying the user journey, and building a full Android wireframe system.
A financial wellness app helping users understand and improve their credit scores through personalized action plans, education modules, and a card marketplace. Full UX process from wireframes through hi-fi.
A booking and operations system for custom cake businesses — built by someone who knows the industry from the inside. Persona research complete, full task flow mapped, screens in active development.